“If you’re the type of person who has to fulfill your dreams, you’ve gotta be resourceful to make sure you can do it.”
― Vin Diesel
Start your own business, they said. Multiple income streams, they said.
Do you know what they didn’t say? The best way to keep that business afloat and gain a steady income.
Have you recently started a new brand or business and are having a hard time making a profit? Do you want your product or service to reach more people without spending a ton of money on ads?
I understand where you are right now.
I started my writing business about two years ago and to be honest, I didn’t realize how much work I’d have to put in. When you’re a small business owner, you’re often a one-man-band.
And I didn’t have the first clue about growing my reach or increasing my sales.
So after reading several articles and watching helpful videos, I found that the key to growing a successful business boils down to this:
Not just any marketing either, but strategic, value-infused, customer-based marketing.
A lot of entrepreneurs are intimidated by marketing. But tell me, what good is your product or service if no one knows about it? And why would anyone buy it if you’re too scared to tell them about it?
Closed mouths don’t get fed. Do you want to be a best-seller? Best-sellers aren’t afraid to spread their message far and wide.
And I get it. You’re still in the first few years of your brand and may not have a lot of funds for “far and wide” advertising.
Well, here’s some good news. You don’t need a million bucks to promote your offers successfully.
All you need to do is choose affordable and effective marketing techniques.
And I’ll show you how!
Today you’ll learn:
💎 What Marketing Is
💎 Why Marketing Is Important
💎 3 Affordable Marketing Strategies (that won’t break your pockets!)
When it comes to building a brand and business, you can never go wrong with using every resource available.
Let’s dive in, shall we?
The Money’s In The Marketing
So what is marketing? How does it help your business grow?
Marketing is creating interest in your products or services while building a relationship with your customer. It’s also a useful way to communicate your offer’s value, build your reputation, and boost sales.
Business 2 Community says “Marketing utilizes different ways to promote your products or services. Once a product has been advertised, it’s already on the radar and this increases your chances of selling it. Customers may want to try your products or services and this will trigger a purchase decision.”
That is how you keep your business afloat.
Some other benefits of marketing your brand are:
Increased brand recognition
Improved audience engagement
Additional income from new product and service ideas (given to you by your audience!)
Which is especially helpful in small business marketing. Money is tight when you’re first starting out.
That’s why I’m going to show you 3 low-cost marketing strategies that get the job done!
Let’s do it!
Small Business Tip: “Our jobs as marketers are to understand how the customer wants to buy and help them to do so.” - Bryan Eisenberg
3 Affordable Marketing Strategies
Social Media Marketing
Nowadays, everyone is on social media.
Your grandma, your first-grade teacher, and now, your business.
Social Media Marketing is one of the most effective ways to market your business.
And if you learn to do it yourself, it’s free.
SMM is promoting your products and services through social media apps like Facebook, Instagram, Twitter, etc. Because of its popularity, social media creates numerous business opportunities each day.
Here’s what Blue Fountain Media had to say on the importance of social media marketing:
“Social networks are now a substantial part of every marketing strategy, and the benefits of using social media are so great that anyone not implementing this cost-effective resource is missing out on a phenomenal marketing opportunity.”
Don’t let that be you.
Social media marketing also:
Increases SEO rankings
Improves inbound marketing traffic
Boosts brand authority
Plus, if you’d rather give the task of SMM to someone else, you can always hire a social media manager. Or if you want to gain additional income, you can learn to become one yourself.
(Check out HubSpot’s Ultimate Social Media Marketing Guide.)
Whatever your method is, you want to create as much engagement as possible.
And the key to getting shares, likes, and comments is providing valuable, interesting content for your target market.
Creating content that speaks to your audience helps get past algorithm changes and delays the need for paid advertising. Your traffic will be organic and best of all, budget-friendly.
Speaking of content, let’s examine another powerful marketing technique: Blogging.
Small Business Tip: “The best marketing doesn’t feel like marketing.” - Tom Fishburne
A lot of people underestimate the power of blogging.
Here’s the truth: Creating a blog is one of the most beneficial things you can do for your business.
There are many perks to having a blog on your website. This article from Forbes states that blogging builds authority in your industry, increases web traffic, and turns that web traffic into leads.
Plus, owning a blog opens up multiple passive income opportunities through affiliate marketing. There are no limits to how many businesses you can partner with, which means there’s no limit to your possible income. One blog post can continuously generate money over the years.
When the content is relevant to your customer, the long-term ROI is more than worth it.
Blogging is also a critical tool when it comes to inbound marketing. Inbound marketing is all about leading your audience back to your offer. If you use your blog to solve a problem for your customers, your organic traffic will grow, both on social media and Google. It’s one of the most effective online marketing techniques out there.
And what better way to welcome someone than by catering to their needs or interests?
For example, we all know Apple as the tech giant it is today. Did you know that Apple has a blog as well? Apple’s Newsroom gives you updates on products and promotions while sharing stories of how technology connects communities. It also gives instructions on how to use some of its products.
Do you know who else has a business blog? Target.
Their Target Pulse Blog helps to humanize their brand by showing you the people behind the name. Their stories are not only promotional, but they’re also inspirational. They want their buyers to feel good about purchasing from Target. It feels good to support a real brand that cares.
Imagine what a blog can do for you and your customers?
If you have a hard time creating content your audience, you can always hire a freelance writer to get the job done. Writers are an affordable option for creating posts that get results.
Or you can always try writing your own posts for free.
Blogging isn’t the only valuable marketing tool you’ll need to grow your brand and business. Lastly, let’s take a look at the digital marketing giant, email marketing.
Small Business Tip: “Blogging is good for your career. A well-executed blog sets you apart as an expert in your field.” - Penelope Trunk
What was the last email you opened?
What about it caught your attention? Was it the introduction of a weekend sale or a limited time offer? Was it a few words of encouragement that you really needed to hear?
Email marketing is an intimate and personal way to connect with each of your ideal customers. There are many benefits to this strategy. Most notably, you'll be able to build meaningful relationships and market your products and services directly.
When it’s done right it can be super profitable. Lyfe Marketing says that “According to Radicati Group, more than 3.7 billion people worldwide use email. That’s almost 54% of the world’s population! Data from Pew Research also shows that 92% of adults in the United States use email, and 61% of these email users are checking and sending emails on an average day.”
The numbers don’t lie. Are you really going to leave money on the table?
The article then goes on to state that “According to Campaign Monitor, every $1 spent on email marketing typically generates about $38 in ROI. This statistic indicates just how cost-effective email marketing can be for businesses, especially smaller businesses that are working with smaller budgets.”
I don’t know about you, but that sounds like music to my pockets.
Email marketing not only boosts sales, but it creates community among your readers as well. It makes your brand feel more personal and in tune with your audience.
It’s one of the best low-cost marketing strategies out there.
And just like your social media posts, you can automate your emails. Personally, I use MailChimp because it’s simple, affordable, and easy to use.
(If you’re struggling with writing the right emails for your buyers, you can hire a writer for this too.)
A great email marketing tip is to build your email list through your website. Offer a free ebook or checklist as an incentive for your customers to sign up. Then wow them consistently in your newsletters.
But make sure to always provide some sort of value before asking for a sale!
Small Business Tip: "A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed." - Ramsay Leimenstoll
The best part about these techniques is that anyone can do them. It doesn’t matter if you run a cleaning business or sell customized art. As long as you know your audience, create the right content, and use the right strategies, your business will flourish.
There’s no excuse to be mediocre.
If you put in the work, you will reap what you sow! So get to it!